Referral potential

Before I start, let me define referral potential in simple words – Referral potential is the ability of a product or service to exceed customer expectations, offer value for money, create a remarkable experience and as a result, be worthy of a voluntary recommendation.

The potential for “product or service referral” lies in one of three from the following circles or in the combination of two, or ideally, right in the center.

Potential to refer

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