Category Archives: New on the web

LinkedIn launches the “company follow” feature

I always thought that social networking and professional networking are different. Although there are blurring boundaries between the two, and networks such as Facebook and Twitter being used for both, I believe that a network has an identity.

You do professional networking with that manager you heard speaking at a conference or that guy you met on a flight who recently launched a web start up. You do social networking with your cousin who went hiking last weekend and got cold after that, or that guy you met at the jamming session last month.

Ever thought about following companies? Why would you do that? LinkedIn launched a company follow feature that lets you peep into your companies you are interested in. Let’s take a look at what this will do. BTW, you can read about this on the LinkedIn blog also and Hubspot’s commentary on it.

Why would one follow a company on “largely professional networking” platform such as LinkedIn?

1)       To seek information about new products/service launch (competitive intelligence)

2)      To know who joined where at what designation (colleagues, friends, HR)

3)      To know about new job openings (recruiters and job seekers, LinkedIn is already good at this)

4)      To explore business opportunities (sales and marketing)

5)      To also follow companies on LinkedIn (they may be already following companies using blogs, RSS, tweets etc.)

6)      To catch the incubating “next big ideas” early

What should companies do with this feature?

1)       Creating buzz around products? (Facebook, Twitter and many more)

2)      Informing customers about new promotional schemes? (email marketing, Facebook, Twitter)

3)      Directing tribes to remarkable content? (tiny URLs on Twitter, YouTube video channels, blogs)

4)      Making competitors paranoid?

I think this feature is essential from a B2B marketing perspective and no so much from a B2C angle. It will be interesting to see how people and companies use this. 

As with others, this feature will evolve with time. The question I would like to ask: Should LinkedIn restricts this feature to professional networking or lets it spill over into social networking? Should it launch the “Follow people” feature also? After all, on the web, the default is social.


Google Dictionary – I was looking for something like this!

A really long time ago, perhaps 10 years earlier, a colleague gave me a CD of some dictionary. I installed in on my PC and I was delighted. Since English is not my mother tongue, I would often encounter words that I wasn’t familiar with, every now and them. My curiosity, coupled with a compelling desire to exactly understand what was being said didn’t allow me to leave the word un-understood and I would make an effort to open some dictionary website and look for the word. Usually it would be

I lost the computer and I lost the CD. After that it completely slipped out of my memory and I never had time to procure the CD.

I discovered Google Dictionary today. I don’t know when was it released and you could well term me as a lousy Digital Citizen, (may be only in this case!), but I am delighted today. Google Dictionary is absolutely cool!

It comes as an extension to Google Chrome, their cool browser. To all who browse the web, I strongly recommend making use of both, the browser and the extension. You have to install the Google Dictionary as an extension to Chrome.

So let us leave the excitement aside and get to functionality. It lets me do exactly what I want to do: understand the meaning the of the word right there. You just have to double click the word you want to understand and its meaning pops up. Don’t bother if it is opinionated. I am happy that it’s there!

I wonder what happens with other browsers. As for this one, thumbs up!

Firefox 3.6 and Personas – really cool stuff!

Firefox never fails to deliver when it comes to exciting browsing. Today, when I opened Firefox, it asked me to download their “Latest and Greatest” version. After the download, it took me to “Get Personas” page and presented a cool video about browsing.

The video quality was amazing.

I think persona is a fine way of giving individualistic touch to how you related to the internet, at least visibly. We live in digital world and a large number of us in many nations across the globe are living online. Instead of same boring browser that we use daily, persona is a new and better way to make your browser look good.

The coolest thing about this is as your browse through the personas, just by moving your mouse over it, it dynamically shows you how the browser will look. Otherwise, installing themes just to check how they look in order to decide which one to use is very time consuming easy. This feature enables easy decision making.

Not all personas suite well to the browser, or perhaps, I don’t know how to make them look better. For instance, since my lucky color is Amethyst, I tried searching the list using that as a keyword and it gave me a couple of personas. But when I used them, the text didn’t contrast well with the background and I had to abandon it.

I am presently using the “Clean Fox” theme and I am loving it!

Team Mozilla, great job! By the time I downloaded Firefox 3.6, about 66 million downloads had already occurred. Much like you, I too believe in Openness, Innovation and Opportunity!