Digital and Social Media Marketing – Strategic Framework
More often than not, digital marketers or social media marketing managers tend to chase their next successful campaign. There is ample advice on the web around campaign management. Typically, such content address tactical issues such as how to initiate a digital or social media campaign, how to optimize it, how to improve click-through rates, how to perform better on conversions, which analytics tools to use, how to integrate multiple campaigns into one platform etc. If you find often find yourselves consuming such advice, there is a good chance that you manage such digital initiatives for your employer or you work at an agency that manages them for clients.
This series of blog posts is for companies or managers how haven’t aren’t there yet. Which direction would you take if you are starting from scratch? Which factors would you consider if you are asked to set up digital marketing at a company? Below is a framework that direction to think about this.
In upcoming blog posts, I will elaborate on both strategic as well as tactical aspects of this framework. I will also present another framework aimed at providing direction towards establishing a self-sustaining unit that creates value.
The most significant value proposition of this model is that it envisions the measurable parameters right from the beginning. The problem I am trying to solve it simple; never lose the sight of the “measurable”. What gets measured gets done. What gets done gets rewarded.